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 Business
Card Text:
Make sure your business card text is easily readable.
You already know what your business cards say, but other people are reading
your business cards for the first time. You don't want people squinting
at your business card text and asking if they read it correctly.
Business cards are only 3 ½" by 2". Size can be deceiving
when you're designing your business card
text because the file we're printing from is far larger than the
printed business card. The design displayed on your monitor appears much
bigger than the final printed business card text. I recommend a font size
of no less than 8 points, but this can vary depending on the font used,
font color and background color.
The font for your business card text is equally important. I've found
many people want to use very interesting fonts for their business card
text, but make sure that the font is easy to read. Many fonts can be easily
readable at large sizes, but on a 2" tall business card, even the
largest line may only be about an eighth of an inch tall. Plain fonts
are recommended for the detail business card text (usually contact info
like phone and email). So, while fancy fonts work fine for the main lines
like your company and name, use something very simple for the rest of
the business card text like Times, Arial, Helvetica or Veranda.
Make sure your business card text is easy to read with the color scheme.
The business card text should stand out against your background. Studies
have shown that black text against a white background is the most effective
for marketing materials, but that's
not always the case for business card text. Business Cards convey a very
limited amount of information, so we have more freedom with the color
schemes on business cards. Just make sure there's a sharp contrast between
the business card text and background. With a photo
for your business card background or a complex pattern, drop shadows
can be a big help in getting the business card text to stand out against
your background. Many graphics programs also have other text effects that
can help in business card text design.The most
common effects are drop shadow, outer glow, stroke, bevel, emboss, etc.
What information should I include in my Business Card Text?
Company Name, tag line, Your name, your title
Your business card text should, of course, include your company name.
Usually, the company name is the most prominent text, however, if you
work for a company that's a household name, you may want your name to
be more prominent.
In this case, you may just want the company's logo displayed off to one
corner of the business cards while your name could be in the opposite
corner using a larger font size.
You may also want to include a tag line or slogan in your business card
text; this would usually be placed directly under your Company name in
a smaller font size. Ideally, your slogan should be a descriptive phrase
that lets people know what your company does. But that's not always the
case. Our company that deals with website design
and Internet marketing is called Caveman
Concepts. The slogan is "Bringing Small Business Into The 21st
Century". But that still doesn't tell people what we do, so our business
card text includes a small additional line between the Company name and
the slogan that reads, "Website Design and Internet Marketing".
Like this:
Caveman Concepts
Website Design and Internet Marketing
Bringing Small Business Into The 21st Century
 I
can't tell you how many business cards I've seen that tell you nothing
about what the company does. If your business card text requires explanation,
it's not effective. Don't think that a slick design will be intriguing
enough to get folks to call or visit your website to find out what you
do. You need targeted traffic to your website and qualified leads on the
phone. You need people who are looking for YOUR goods or services to contact
you. That's the main job of your business
card text and other marketing materials. Create a short, descriptive
phrase that tells people what you do.
You'll want a title under your name to tell people what your job is within
your company. 'Sales associate', 'Realtor®',
'Data Entry Specialist' are all good examples.
Don't include too much information. The purpose of a business card is
to get a potential customer to call you, visit your website
or send an email. You don't necessarily need to include every possible
piece of contact information in your business
card text. You may have an office phone, a toll free number, a cell
phone, a fax number and a pager. But that's overkill. I recommend limiting
your contact info to an office phone and/ or toll free number. If you
are more commonly available on your cell number, you may even use it in
place of the office phone.
Your business card text should include your website address. A website
on your business cards gives the impression of an established business
that's well organized. Of course, this doesn't apply to all industries.
If your customer base just isn't using the Internet then a website address
on your business cards could be useless.
You should also include your email address. It helps to have a domain
specific email (yourname@yourcompany.com as opposed to yournickname234@aol.com).
See our website
design services.
 Business
Card Text Information Priority.
Most commonly, the Company Name is first and largest text on business
cards, followed by the slogan using a plain font and the smallest font
size on the business cards. Next would be your name using the same font
as the company name, but slightly smaller. Then your title using the same
font and size as the slogan. Finally, your contact information; this should
be a very plain small font to match the slogan and title. Making the phone
number or website bold or slightly larger can be helpful.
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